Today Cerame-Unie announced the launch of its redesigned website, www.cerameunie.eu. The new website is user-friendly and intuitive, with improved navigation and new functionalities. Moreover, consulting the new website on the go is smooth since it is fully responsive to mobile and tablet. Communications agency Global Concept worked in close coordination with Cerame-Unie to deliver the final result.

“As an association in existence for over 50 years, we believe it is important to regularly refresh our look and ensure easy access to information about our industry,” said Renaud Batier, Director General of Cerame-Unie. “The new Cerame-Unie website is more attractive and cleverly designed, reflecting the modern and innovative character of the European ceramic industry.”  

Umbrella association Cerame-Unie unites nine sectors and provides expertise on a variety of policy issues. The new platform fully emphasises the many facets of the association’s work. News and publications are grouped under the tab Updates and events are listed in the tab Events, but all can also be found according to Topic. This structure enables visitors to locate relevant content quickly or simply browse through recent updates.

For instance, a visitor looking for information related to climate can visit the Climate & Energy page. Narrowing down to the desired content could not be easier. By selecting Filters visitors can choose, for example, to view only position papers on the EU Emissions Trading Scheme.

The new website also includes a members area intended to facilitate tailored communication between the association and its members.