Cerame-Unie took part in the recently launched EU campaign “EU Protects”. The campaign showcases the various areas in which the EU protects citizen’s safety, health, environment, and society.
The European Commission launched the campaign to highlight the people working to keep the EU safe in a variety of policy areas. The campaign showcases how the EU co-ordinates and connects endeavours to protect citizen’s safety, health, environment, and society.
As part of the society chapter, the campaign details the story behind anti-dumping investigations using the recent ceramic wall and floor tiles case against China as an example. The campaign highlights the journey from unfair trade goods being placed on the EU market to the point where EU anti-dumping duties are applied and illegal products confiscated.
The campaign showcases European heroes across the process, including Cerame-Unie's own Director-General Renaud Batier and Cerame-Unie's Vice-President Alfonso Panzani, CEO of Ceramiche Ricchetti. The campaign will receive increased promotion in the new year.