The European Federation of Ceramic Sanitaryware Producers (FECS), one of the sectors represented by Cerame-Unie, strongly supports the European Water Label (EWL), a voluntary and flexible scheme to measure the water consumption of bathroom products. FECS and the Water Label Company have worked together to establish the EU criteria for ceramic sanitaryware products, which were recently approved and added to the EU Water Label website.

The European Water Label was present at ISH Frankfurt on 10-14 March 2015, Europe’s largest bathroom and plumbing exhibition. The EWL stand was located in Hall 4.1 Foyer area and visited by many European and international representatives from different organisations, as well as exhibiting manufacturers. During the fair, over 1,000 copies of the Water for Life magazine were distributed.

The EWL and FECS also organised a press conference that took place on 11 March. More than 50 participants listened to a panel of speakers discuss the relevance of the EWL. FECS marketing experts Mr Carlos Velazquez (Roca) and Mr Thomas Kannengießer (Villeroy and Boch) indicated that the ceramic sanitaryware industry fully supports the EWL. Ms Caroline van Marcke provided an insight into the challenges facing European Builders Merchants on mandatory labelling. Ms Van Marcke urged the European Commission to positively support the industry’s voluntary initiative. Ms Gin Tidridge (B&Q/Kingfisher) provided evidence of how they are using the label in stores, websites and via product literature. An official from DG Environment attended the event and then visited various manufacturers’ stands showcasing the EWL, as well as the EWL stand, to learn about the recent growth and development of the scheme.

Watch this video to find out more about the European Water Label.